It's great to see the effort of retailers who spend huge budgets on creative and inspiring advertising campaigns, driving customers to their stores. The problem is, it's often a waste of money because the store's visitor to paying customer conversion [...]
About dannyThis author has not yet filled in any details.
So far danny has created 11 blog entries.
I’ve been writing a lot about amazing front-line staff and about how to recruit the best ones. The staff I’m writing about are the staff we remember. The staff that make us wonder just how someone could [...]
I’ve been writing a lot about amazing front-line staff. The staff I’m writing about are the staff we remember. The staff that make us wonder just how someone could be that great. We end up thinking, if [...]
In these disruptive times its difficult for retailers to figure out what to do, to keep their customers and market share. It is very easy to be distracted and start putting out small fires while [...]
Today everyone is talking about how e-commerce is killing retail. The news after Christmas was reporting that a record high percentage of all shopping for Christmas gifts was reached in 2017 and still expected to grow. [...]
On December 14th, Daphne Howland posted a brief on RetailDive describing the key consequence of not having enough staff in stores as the loss of potential sales opportunities. The conclusion is, “stores should staff to [...]
So, you just finished your kickoff with some great sales training and your staff are ready to go kick some ass. You did everything right. You hired a well-known specialist. The staff learned not only [...]